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小米新款SUV一小时收获28.9万辆订单，美国企业主惊讶于中国电动汽车公司强大的号召力
本文译自Youtube，原标题：Xiaomi's New SUV Gets 289,000 Orders in an Hour
Bill Russo, Founder and CEO of Automobility, shares his analysis of China's EV sector on Insight with Haslinda Amin. Russo speaks after Xiaomi Corp.'s shares rose 8% to a lifetime high in the wake of strong initial orders for its $35,000 sport utility vehicle, the YU7.
Automobility创始人兼首席执行官Bill Russo在Haslinda Amin主持的《Insight》节目中分享了他对中国电动汽车行业的分析。Russo是在小米公司股价上涨8%至历史新高后发表这番评论的，此前该公司售价3.5万美元的SUV车型YU7获得了强劲的初期订单。
@SpaceBound-1
If you are in China there is no way you are picking model y over this. The only reason that people might pick model y is the wait time.
如果你在中国，你根本不可能选择Model Y而不是这款汽车。人们之所以可能选择Model Y，唯一的原因就是等待时间。
@li-z4m
In China, people buy Teslas for two main reasons—half for the technology, and half (if not more) for the marketing. Elon Musk’s personal branding has been incredibly successful in shaping Tesla’s premium, innovative image.
In contrast, BYD buyers are more diverse: some choose it for affordability (BYD offers many budget-friendly models), others for its strong technical capabilities (BYD excels in nearly all core EV technologies), while some are even discouraged by BYD’s marketing. The company struggles with branding—its very name "BYD" (比亚迪) was chosen arbitrarily, and in some Chinese dialects, the pronunciation sounds like a crude insult ("B\*\* Y\*\* D\*\*"，son of B).
If BYD had Tesla’s marketing prowess, its sales could easily double.
在中国，人们购买特斯拉主要有两个原因——一半是因为技术，另一半（如果不是更多的话）是因为营销。埃隆·马斯克的个人品牌非常成功，他成功地塑造了特斯拉高端、创新的形象。
相比之下，比亚迪的购买群体更加多样化：有些人选择它是因为价格实惠（比亚迪提供许多经济型车型），有些人选择它是因为其强大的技术实力（比亚迪在几乎所有核心电动汽车技术上都表现出色），还有一些人甚至被比亚迪的营销所劝退。比亚迪在品牌塑造方面存在困难——其“比亚迪”这个名字是随意选择的，而且在某些中文方言中的发音听起来像是一种粗俗的侮辱（“B\*\* Y\*\* D\*\*”，son of bitch）。
如果比亚迪拥有特斯拉的营销能力，它的销量可能会轻松翻倍。
@MaxStock9871
Those not living in China don't know how good Chinese EVs are. As an expat living in China, I am happy to buy good value cars.
那些不在中国的人不知道中国电动汽车有多好。作为一个在中国的外籍人士，我很高兴能购买物有所值的汽车。
@vchong8
Xiaomi is delivering the Apple Car that Tim couldn't, Siri is still looking for his EV to talk to
小米正在交付蒂姆无法做到的苹果汽车，而Siri仍在寻找可以与它对话的电动汽车。
@Otot\_B
I’ve been using Xiaomi products for the past 10 years. Everything from power banks, phones, health tracker, wireless camera, smart home kit and more. Always reliable and it just works for a fraction of the price. Love Xiaomi!
我已经使用小米的产品10年了，从移动电源、手机、健康追踪器、无线摄像头、智能家居套件到更多其他产品，它们始终可靠，而且价格仅为其他品牌的一小部分。我爱小米！
@godzillamothra5983
BBC, CNN: Chinese economy is so bad because tesla can't sell as much cars as it used to
Onlookers: Huh, but Xiaomi sold 289.000 cars in an hour
BBC, CNN: We repeat, Chinese economy is so bad because tesla can't sell as much cars as it used to.
Onlookers: Huh, but..
BBC, CNN: No but, trust us
BBC，CNN：由于特斯拉卖不出以前那么多车，所以中国的经济很糟糕。
旁观者：嗯，可是小米在一个小时内就卖出了289000辆车。
BBC，CNN：我们重申，由于特斯拉卖不出以前那么多车，所以中国的经济很糟糕。
旁观者：嗯，可是……
BBC，CNN：没什么可说的，相信我们。
@ryanleonard4034
Chinese technology is already starting to erode away Silicon Valley's technology monopoly, and I personally am loving to see it.
中国的技术已经开始侵蚀硅谷的技术垄断，我个人很高兴看到这一点。
@user-zz8lb6bd7p
Tesla is not even close. Xiaomi is better in everyway, Tesla sales already started to drop 15-20% Q2 in China. Q3 will be a bloodbath for Tesla in China
特斯拉根本比不上。小米在各方面都更好，特斯拉的销量在中国已经下降了15-20%（第二季度），第三季度对特斯拉的中国市场来说将是血腥的一战。
@stevenf824
10 years ago Xiaomi wished they were Apple, you could see the way they designed and marketed their products clearly followed the path of Apple. Look at Xiaomi now, achieving things Apple aimed to achieve yet failed, such an inspiring story.
十年前，小米曾希望自己能像苹果一样，你可以明显看出它们设计和营销产品的方式跟苹果非常相似。但看看现在的小米，它达成了苹果曾经想要实现却未能做到的目标，这真是一个令人鼓舞的故事。
@dandan2593
Most westerners are trying to compare Chinese electric cars with tesla.
Got news for you guys: all electric Chinese cars are head and shoulder above tesla, like not even playing in the same league.
Your ignorance is...bliss.
大多数西方人都在试图将中国的电动汽车与特斯拉做比较。
告诉你们一个消息：所有中国的电动汽车都远远领先于特斯拉，它们根本不在一个层次上。
你们的无知真是……幸福。
@manimalworks7424
A car with 22 century technology for a 21 century price. We definitely won’t allow it to sell here. Too good a car for us Americans.
这是一辆拥有22世纪的技术但21世纪的价格的汽车，我们肯定不会允许它在这里销售，因为对我们美国人来说这款汽车太棒了。
@DeEmperor1
I am using Xiaomi phone right now while watching this video. My table light is Xiaomi. My earpiece is Xiaomi. I have 11 different Xiaomi products.
我现在正在用小米手机看这个视频。我的桌灯是小米的，我的耳机是小米的，我有11款不同的小米产品。
@VEXP-p9d
Xiaomi makes phones, a/cs, tvs, smart watches, refrigerators, electric toothbrushes shavers water filters ect.. and now cars. It's actually kind of scary how big they are getting, and I thought apple was big back in the days...
小米生产手机、空调、电视、智能手表、冰箱、电动牙刷、电动剃须刀、水过滤器等等，现在还有汽车。它们变得越来越庞大，真的有点吓人，曾经我还以为苹果的规模已经够大了……
@kevinlin4895
Xiaomi (and arguably Oppo) was the first Chinese company that tried the new model. Before them Chinese products were 70% as good as western made ones, at 40% of the cost. Their model is to build something just as good, but for 80% of the price. That's increasingly the model for new Chinese companies but now they're making products that are BETTER, at 80% of the cost.
小米（或许还可以算上OPPO）是首批尝试这种新模式的中国企业。在此之前，中国产品的品质通常可以达到西方产品的70%，而价格仅为40%。它们的商业模式是打造品质相当的产品，但售价只需西方的80%。这正日益成为新兴的中国企业的标准模式，而如今它们更在制造品质更优的产品，同时成本仍只需西方的80%。
@albertcadgame8314
Chinese are naturally good at business!
It is more wiser to get a joint venture or partner with Chinese business smart people if you want to make money.
中国人天生擅长做生意！
如果你想赚钱，与中国的商业精英合作或建立合资企业会更明智。
@GlobalMedia-j6o
We want highly advanced and affordable Chinese EV cars now. Tariffs ain't stopping us nah uh
我们现在想要高度先进且价格实惠的中国电动汽车，关税挡不住我们。
@mikethecargeek
Watched the reveal… Xiaomi has devices that Apple does not… a Folding Phone, Leica Lenses on their Ultra, Smart Glasses (like Meta). They’re exciting and now have cars too
我观看了发布会……小米有苹果没有的设备……一款折叠手机、带有莱卡镜头的Ultra系列、智能眼镜（像Meta一样）。他们非常令人兴奋，现在又有了汽车。
@seekan88
What a beautiful and smart car! Unfortunate for those in US where its government is blocking its people from having access to incredibly awesome and affordable cars. No wonder arrogant and ignorant ���� is declining in every way!
多么美丽而智能的汽车啊！对于那些生活在美国的人来说真是不幸，因为美国政府正在阻止他们享受这些既精彩又实惠的汽车。难怪傲慢且无知的美国在各方面都在衰退！
@lucas.davila
In Brazil you can see now a lot of Chinese cars everywhere! BYD and GWM are the most common, but more brands are entering the market as well! I want to replace my GM with a Chinese electric car now, which requires way less maintenance and does not expend gas!
在巴西，你现在到处都能看到中国汽车！比亚迪和长城是最常见的品牌，但更多品牌也在进入市场！我现在想把我的雪佛兰换成一辆中国电动汽车，它需要的维护远远少于传统汽车，而且不需要消耗汽油！
@hharry5315
Tesla is the only brand that can represent electric vehicles in Europe and the United States, but Tesla is not considered a top-notch car in China.
特斯拉是唯一能代表欧洲和美国电动汽车的品牌，但在中国，特斯拉并不被视为顶级汽车品牌。
@JohnSmith-hz7te
Nice interview but still missed some crucial points: people still reviewing an ultra smart EV like they are reviewing a regular gas car, this is the car you can talk to in PARAGRAPHS, rapid command with no breaks then interrupts and give more commands (like plan my trip among to attractions in west side of LA, say something like turn on the air conditioning and massage, then add another destination in the middle), then finally asking the car "what's the building in front of you", casually talk and have it translate your conversation to audially Spanish for your passenger ... not as in preset phrases like "Turn on the air-condition" as in some half intelligent Electric Cars sold here in America. Lidar, 360 Camera, HUD, Height adjustable suspension, refrigerator submarine graded steel Aluminum casting all come standard …
不错的访谈，但仍然遗漏了一些关键点：人们仍然在像评估普通燃油车一样评估一辆超智能的电动汽车，这是一辆你可以与之对话的汽车，它可以进行连贯的命令，快速输入没有停顿的命令，汽车会中途打断并接受更多命令（比如规划我在洛杉矶西区的景点行程时说类似“打开空调和按摩”之类的指令，然后在途中加入另一个目的地），最后还可以问汽车“前面那栋建筑是什么”，你可以随意与之交谈并让它将对话翻译成西班牙语给你的乘客听……而不像美国市场上的一些半智能的电动汽车那样只会执行预设的命令（如“打开空调”）。激光雷达、360°摄像头、抬头显示、可调悬挂、潜艇级钢铝铸造冰箱等都已经是标准配置……
@fengzheng888-l6m
Xiaomi initially copied Apple's phone. After 10 years, Xiaomi is surpassing Tesla in EVs, while Apple has completely abandoned its EV project after spending hundreds of billions of dollars. LOL.
小米最初模仿了苹果的手机。十年后，小米在电动汽车领域超越了特斯拉，而苹果在花费数百亿美元后已经完全放弃了其电动汽车项目。哈哈。
@transmission2020
The Xiaomi YU7, while promising a competitive price point and strong performance, has faced some quality concerns similar to those experienced by its predecessor, the SU7. These concerns, stemming from early production and testing, include issues with carbon fiber hoods and overall reliability ratings. However, the YU7 has also received praise for its driving experience, particularly its handling and suspension
小米YU7虽然承诺提供具有竞争力的价格和强劲的性能，但也面临一些类似于其前身SU7的质量问题。这些问题主要源自早期的生产和测试，包括碳纤维引擎盖的问题和整体的可靠性评分。不过，YU7在驾驶体验方面也获得了赞扬，特别是在操控和悬挂方面。
@yt1536
LMAO at Bloomberg TV doubting Xiaomi. BTV should know that it makes sense for smartphone makers to want to stake a significant share of the EV market for long-term survival. Apple tried. It failed. Xiaomi, the smartphone and appliance manufacturer, is doing very well in EV.
哈哈，看彭博电视怀疑小米真是笑死我了。彭博电视应该明白对于智能手机制造商来说，想要在电动汽车市场占有一席之地是合理的，因为这样才能确保长期生存。苹果试过，但失败了，而小米作为智能手机和家电制造商在电动车领域做得非常好。
@bestofsatish
For the first time in modern history, west will have to live with inferior product. Xiaomi is the pinnacle of EV. I would love to have one but Indian govt will fear all other players will go bankrupt
在现代历史上，西方第一次将不得不接受劣质产品。小米是电动汽车的巅峰，我很想拥有一辆，但印度政府会担心所有其他厂商会破产。
@SkandiaAUS
The Tesla you buy in Australia are made in China. And Tesla are bare bones on the feature front. I have owned multiple Teslas back when there was no other option. Now there are options they can feel like dinosaurs sometimes. A good example is the power outlet. Tesla disabled it unless the car is on, so you can't have a fridge without draining power so camping is limited. But BYD have it enabled which here in Aus is a big deal.
您在澳大利亚购买的特斯拉其实是中国制造的，而且特斯拉在功能配置上相当"简陋"——作为曾经拥有多辆特斯拉的老车主（当初确实别无选择），如今有了更多选择后，特斯拉有时简直像"老古董"。举个典型例子：电源接口设计。特斯拉设定必须启动车辆才能供电，这意味着露营时若想使用车载冰箱就会持续耗电，这极大限制了户外体验。而比亚迪则允许熄火供电——在澳大利亚这种露营文化盛行的国家，这个细节差异至关重要。
@liuantony638
The ideas of brand positioning of Xiaomi comes from Costco. Xiaomi is the Costco of electronic devices. sell goodenough products with very competitive price.
小米的品牌定位理念来自于好市多，小米是电子产品领域的好市多，它以非常具有竞争力的价格出售“足够好”的产品。
@carrickrichards2457
S&P Global Ratings recently upgraded Xiaomi's credit rating to 'BBB' with a stable outlook. Branching out from consumer electronic is a good basis for expanding into the EV business but EVs is a congested sector and will take time to reach profitability (excluding government subsidy). BYD/ MG (and others) have shown the world market the value and the speed of improvement of Chinese industry.
标普全球评级最近将小米的信用评级提升至“BBB”，前景稳定。从消费电子领域扩展是进入电动汽车行业的良好基础，但电动汽车行业竞争激烈，需要时间才能实现盈利（不包括政府补贴）。比亚迪、名爵（及其他公司）已经向全球市场展示了中国工业企业的价值和提升速度。
@JohnSmith-hz7te
It's weird in this darn age people in America and Europe are still try to compare Xiaomi and other Chinese cars to Tesla because they have nothing to compare it to Tesla haha it is not even in the same league anymore, have they even used XiaoMi's AI interface before making these comments? I mean it's easier to making up stuff when nobody knows what you talking about because it is banned.
这个荒谬的时代真是令人费解——欧美人士至今仍执意将小米等中国电动汽车与特斯拉相提并论，说到底无非是他们找不到其他参照物罢了（笑）。两者早已不在同一量级，这些评论者在高谈阔论前，可曾真正体验过小米的AI交互系统？当谈论对象在本地被禁时，信口雌黄确实容易得多。
@acs2777
What does it matter if Tesla will produce millions of robotaxi ? Lowering the price of ride hailing to 2 dollar ? Xiaomi is late to the game Tesla is not a car company anymore. Produce any type of car you want the game is over
特斯拉即便量产百万辆机器人出租车又如何？将网约车价格压到2美元又怎样？小米已然错失先机——特斯拉早就不再是传统车企了。任凭你造什么车型，这场竞赛的胜负早已注定。
@jz6835
why worry about it? The car is a copy from other luxury cars. Where is the ethical and value when operating a company? The car is built so fast, shortcuts of number of regulations, not to mention 3 girls died in the recent accident.
何必为此焦虑？这辆车不过是其他豪华车型的复制品。如此经营企业，道德底线与价值准则何在？车辆仓促投产，诸多监管流程被走捷径——更不必提近期事故中丧生的三位女孩。
@Gemarica
Another day, another questionable statistic. Chinese EV makers—and even struggling Tesla, regularly announce hundreds of thousands of pre-orders. The reality is that the initial deposit is often so low, or refundable, that buyers can wait for months before deciding if they truly want the car. Some people even pre-order multiple vehicles at once. Tesla, for example, reported hundreds of thousands of pre-orders for the Model Y, but those numbers quickly dwindled as customers changed their minds or canceled before delivery
又一天，又一个值得怀疑的统计数字。中国的电动汽车制造商——甚至连特斯拉也经常宣布数十万的预订订单。现实情况是初始订金通常非常低，或者是可以退款的，这意味着买家可以等上几个月再决定是否真心想要这辆车。有些人甚至一次预订了多辆车。例如，特斯拉曾报告Model Y的预订量达到数十万，但这些数字很快就减少了，因为客户改变了主意，或者在交付之前取消了订单。
@steuartscoleft1850
Don't judge a book by its cover. Xiaomi car is called "Industrial waste garbage" by its previous target audience in China owing to the potential safety risk and rough details in workmanship. The hood spoiler was proved to be fake by fans and many so called "leading design" was just cheap imitations of luxury brands.
不要以貌取人。小米的汽车曾因为其潜在的安全风险和粗糙的工艺细节被其在中国的目标受众称为“工业废料垃圾”，其引擎盖扰流板被粉丝证明是假的，许多所谓的“领先设计”不过是豪华品牌的廉价仿制品。
@catha86
The thing with big successful car brands is that they will buy smaller ones and branch out with their own cheaper or more expensive brands. Just like what EU and US makers do. Which mean Xiaomi can grow to become HUGE. I already know the french will struggle real hard to stay relevant once the Chinese enter for real in EU
汽车行业的成功法则在于：巨头总会吞并小品牌并通过子品牌拓展高低端市场——欧美车企早已深谙此道，这意味着小米完全可能成长为行业巨擘。可以预见，当中国车企真正进军欧盟时，法国同行必将陷入苦战。
@fdjw88
Look man, there are only 24hrs in a day, every single minute you spent on useless political stunts on platform X, is one less minute you have on improving your cars or designing new products. Unlike a certain tech celebrity in the US, the CEO of Xiaomi, Jun Lei, never wastes a single minute on social media. And that's why he can make better cars. The same logic also applies to college athletes, there are only 24hrs, you either spend time on completing your homework and studying for your exams, or you spend time practicing football, so your college wins the next match. You can't have both, so pick your battles.
听着，每天只有24小时，你每在X平台上浪费一分钟做无用的政治噱头，就少了一分钟可以用来改进你的汽车或设计新产品。与某位美国科技名人不同，小米的CEO雷军从不在社交媒体上浪费一分一秒，这就是为什么他能做出更好的汽车的原因。这个逻辑也适用于大学运动员，每天只有24小时，你要么花时间完成作业和复习考试，要么花时间练习足球，让你的大学赢得下一场比赛。你不能兼顾两者，所以请选择你的战斗。
@BenjiShock
This isn't surprising to me but I think everyone should consider that this comes with large subsidies by the chinese government. Let's see how the race to the bottom of price will affect all of those chinese companies, which are already producing way too many cars. I feel like this is just another step in the house of cards that is chinese EV manufacturing.
这对我来说并不令人惊讶，但我认为每个人都应该考虑到这背后有中国政府的大额补贴。让我们看看价格竞争将如何影响这些已经生产过多车辆的中国公司，我觉得这只是中国电动汽车制造业的纸牌屋中的又一步。
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